Brand Validation
As a new Franchise you need credibility and the best way to achieve that is to be seen in good company including that of other Franchises. The Aggregators host hundreds of brands and not being one of them will count against you.
Accepting the wrong job can easily be reversed and generally doesn’t require one to risk personal assets. Sinking £000s into the wrong Franchise could be a disaster for most people so from the moment they sign the LOI, a Franchisee is looking for validation of their decision.
You need to be on as many sites as you can reasonably afford. Not only to generate leads but also to confirm you are a credible Franchise and that your Franchisee has made a wise decision.
Why Advertise?
Advertising fulfils two distinct Functions; Lead Generation & Brand Validation.
Lead Generation
In order to sell franchises, we need to generate leads. There are numerous routes to leads but nothing is so effective as the Franchise specific Websites. We refer to them generically as the Aggregators. They are the most widely used method and whilst other ways ‘can’ work the aggregators ‘always’ work. Other routes including Networking, Social Media & Pay Per Click campaigns have a greater or lesser role to play depending on the Franchise.
